The backbone of our business is the creation of illustrative CGIs to help our clients win design competitions, elicit design stage feedback, garner support at public consultations, convince planning officers, communicate building usage and market off-plan to customers all over the globe. We are a versatile studio with a diversity of styles from sketchy and stylistic to super real. Of uppermost importance is the pursuit of a beautiful image that enhances the development whilst remaining true to integrity of design.
Verified Images for Planning
Our verified images form an integral part of the planning process for UK projects and we enjoy relationships with many of the Townscape Consultants in London.
Working closely with teams of architects, developers and townscape professionals, we create verified visuals for public consultations, design review meetings, Design and Access Statements and Visual Impact Assessments, all in support of winning pivotal planning approval.
Real Time Visualisation
We can offer real-time visualisation of your scheme allowing your clients to roam freely around the development, creating an immersive experience within which the user can interact, much as they might in a game environment – for example, changing the sun/shadow position, switching between different materials, design/furniture alternatives or opening doors, all in real time. It can be a very convincing tool for presentations, either as part of a competition, to sell the design, or as part of a marketing campaign to sell the development to potential buyers.
The focus at AVR London is on creating a polished, vivid experience which looks as good as our static CGIs.